Spotlight Publishing
(Book writing and editorial writing)
Kick Down Doors With Your IP And Make Your Reputation Undeniable
Books and editorial pieces become a credibility engine that compounds year on year.
Proving that your training programmes provide real change doesn’t happen overnight. Building a foundation of authority takes consistency and one of the most effective ways to do this is with long-form content.
Through editorial writing and book writing, you have more time to make sure your ideas connect and prove that your expertise is undeniable. This becomes the proof that your methods work. That your brand deserves to be taken seriously at the board level.
Spotlight Publishing is a hybrid service designed to cement your reputation through the power of editorial articles and/or a book that captures your philosophy.
Here’s what that looks like in more detail:
Editorial
Monthly articles or reports
We’ll write high-impact editorial content i.e. articles and reports that demonstrate your expertise. Each piece is created to engage HR and L&D decision makers and aligned with industry trends.
Social media optimisation
We’ll also provide social media posts for your platforms of choice so you can promote your editorial work consistently.
Book writing and publishing
Book development workshop
For authors who want clarity on the structure of their book. Out of this workshop, you’ll have a full outline so the book is ready to be ghostwritten.
Ghostwriting and self-publishing support
Complete assistance from ghostwriting your manuscript to editing it and providing self-publishing consultancy. The consultancy involves helping you build a team necessary to create your book, which may include book designers, typesetters and marketers.
Book coaching
This option is for authors who need clarity and accountability and want to write a book themselves. You’ll get:
Hourly coaching sessions (book in singles or blocks).
Guidance on outlining and chapter structure.
Feedback on your draft chapter and ideas.
Accountability to keep you moving forward.
A crossover system designed for your goals
The beauty of Spotlight Publishing is that nothing is wasted.
Every long piece of content you create feeds into the next stage as chapters or standalone pieces. Start with editorial writing and use those articles for your book. Take chapters out of your existing manuscript and repurpose them into an article and test for feedback.
This is a content ecosystem, each part reinforcing the others, each piece building credibility that compounds over time.