Spotlight Social
(LinkedIn Marketing)
When Buyers Scroll, Make Sure You’re The Training Brand They Remember
Show up with authority on LinkedIn and get clients organically.
There is a hell of a lot that goes into delivering training programmes. Admin, course materials, venue sourcing, invoicing clients and so much more. It’s understandable why promoting yourself on LinkedIn would be one of the last things on your mind.
When you do post, maybe it feels like something you have to do and the consistency isn’t there. Maybe you just don’t have the time.
Maybe you see other training providers underplaying their expertise or hiding behind generic corporate wording. You know you can do it so much better and show your impact.
In all these scenarios, there’s an opportunity to stand out and grow your business on LinkedIn without having to spend hours coming up with a strategy yourself.
Spotlight Social does all the heavy lifting for you.
It’s a done-for-you LinkedIn authority system that sharpens your positioning and makes sure your expertise is visible to the people who influence budgets and buying decisions.
What’s included:
LinkedIn profile audit and bio optimisation
Your profile is often the first credibility checkpoint buyers see. We’ll optimise your personal and business profiles so your expertise stands out immediately.
This involves enhancing your headline, About section and more to demonstrate how your training programme solves your audience’s problems.
Social voice guide and content themes blueprint
To make sure your voice isn’t lost in the LinkedIn echo chamber, it’s important to stand out with a unique perspective. To help you do that, we’ll build a personal social voice guide that defines:
Your tone and stance on key industry topics
A posting schedule for consistency and depth
Competitor analysis and ideas for bringing out your one-of-a-kind voice
Weekly or monthly posting
We’ll create LinkedIn text posts that demonstrate your expertise, build trust with L&D leaders, differentiate you from the crowd and avoid pitch slapping and browbeating sales tactics.
You can publish these posts yourself or have us post on your behalf.
Monthly visibility and performance insights
Each month, you’ll get a clear breakdown of:
What posts strengthened your positioning
What sparked connection or engagement with buyers
What drove profile visits and inbound messages
Opportunities to refine your message for the future