Spotlight Mail
(Email marketing)
Stay In Their Email Inbox, Stay In Their Budget
Build authority year-round so every sales cycle starts in your favour.
Most training providers only reach out when they’ve got something to sell: a new programme or a last-minute offer to join a cohort. By then, a decision has already been made or lost in the echo chamber of social media algorithms.
Email is a channel that cuts through noise and offers organic lead creation.
Spotlight Mail is a done-for-you email storytelling system to keep your name in front of buyers between sales cycles. You’ll build trust and recognition long before procurement starts shortlisting suppliers.
What’s included:
Strategy set up
First, we’ll identify your core audience, from HR and LD managers to procurement and partnership leads.
Then we’ll set you up on the most appropriate email marketing platform based on your budget and create the assets needed to start getting readers into your newsletter.
Weekly or monthly storytelling
Depending on preferences, we’ll write weekly or monthly emails that combine education, results and subtle authority positioning. No hard selling. It’s demonstrating your expertise and reminding readers why they are in safe hands.
Monthly reporting
At the end of every month, we’ll provide a report on key data points to see how your emails are performing. You’ll see tangible ROI and we’ll adjust the strategy as necessary to improve results.
Repurposed content system
Every email can be repurposed into a social media post or editorial piece. This will help with building a consistent voice across multiple touchpoints.